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Seminars - Weekend Training

American University of Armenia Extension Program is Announcing
New Weekend - Saturday - One-day Training Program

Our weekend – Saturday – One-day Training Program is specially designed for you, the busy professional. It provides the opportunity for busy individuals to attain certain knowledge and skills through effective training on Saturdays.

All of the one-day training sessions in this program address innovative topics in today’s business world and have been designed and put together so as to help you improve your business effectiveness and business processes.

WHAT TO EXPECT FROM AUA EXTENSION WEEKEND PROGRAM:

INTENSIVE TRAINING: These intensive style trainings will give you theoretical and practical knowledge of the relevant topic, helping you to improve your business/work performance. The trainings will provide full handout documentation and opportunity for discussion and networking.

MOST RECENT INFORMATION ON A NUMBER OF LATEST TOPICS OF INTEREST: Most of the topics would benefit almost any target professional and/or managerial audience. We intend to include in this program topics that would address immediate training requirements of many organizations and businesses. We are looking for suggestions to expand our portfolio and would do our best to offer additional topics of your interest.

HIGHLY QUALIFIED TRAINERS AND A CUSTOMER FOCUSED ORGANIZATION: Our teachers, instructors, speakers and trainers develop their curricula and syllabi to address training requirements of audiences we target. We improve our performance constantly, taking into account feedback we receive from students and participants.

List of Weekend Trainings

o Effective Leadership:from Theory to Practice
o Effective Conflict Management
o Project Fundraising and Grant Writing
o Successful Grant Writing
o Presentation of Financial Statements (IAS 1)
o Public Relations in Businesses
o Brand Building and Web 2 Technologies
o Creative Leadership
o Leadership for Exceptional Performance
o Communication for Exceptional Performance
o Customer Relationship Management based on SugarCRM
o Building an eBay Business
o Project Risk Management
o How to Start Selling on Internet
o Mind Maps for Business Advantage
o Advantages of Business Blogging and Blog Marketing

How To Register

Successfull Grant Writing

Trainer is Lilit Simonyan
Lilit Simonyan is an E. Muskie graduate program alumna with a Master's degree in Public Administration fr om the University of Kansas . She has been involved in nonprofit sector for seven years, starting and managing a grassroots organization in Armenia , working at SPFA, InterEchange (France), United Way (USA) and Global Fund for W om en (USA). She is the certified trainer of the Personal Strengths Inc. (USA), being the first person in Armenia to use SDI self-assessment inventory. She has conducted sessions on conflict management in Armenia , in the USA , Poland , Georgia , Czech Republic and France . She is now the Armenian coordinator of the large-scale international youth project on conflict management "For a Future to come".

TRAINING OUTLINE:
This training course is developed to teach effective grant writing to general audiences. The participants will increase their understanding of the grant writing process. The participants will learn hints and tips of winning proposals. The program is designed to equip participants with practical techniques and skills for becoming creative and successful fundraisers.
The project methodology includes short lectures, classroom discussions, exercises and examples, case studies, and experience sharing. Handouts and printed materials will be provided during the course.

OBJECTIVES:
Upon successful completion of this training, the participants will be able to:
. Understand the logistical structure of grant proposals
. Independently develop a grant proposal, including the budget section
. Increase their financial skills and understanding
. Increase the impact and success of their projects through detailed planning
. And last, but not least the participants will learn to enjoy the fundraising process!

SYLLABUS:
o Writing Effective Proposals and Budgets
- Logistical structure: cover letter needs assessments, goals and activities, methodology and timetable, evaluation, etc.
- The art of applications, dos and don'ts
- Preparing effective and realistic budgets
- Financial agreements
- Tax and legal implications in Armenia and international experiences
- Practical experience in writing applications
o Asking and Reporting
- Reporting obligations
- Preparing activity and financial reports

DURATION / SCHEDULE: 4 hours (including coffee breaks) - from 10:00 to 14:00.

FEE: 10 000 AMD (VAT inclusive)
Students will receive 15% and AUA Alumni 10% discount.

NOTE: The language of the seminar is English.

CERTIFICATE: Students will receive a Certificate of Attendance.

How To Register

Effective Leadership: from Theory to Practice

TRAINING OUTLINE:
This course is structured around principles of leadership and will provide students an understanding of the dynamic interactions of personal characteristics, technical skills, interpersonal influence, goals, and power necessary for effective organizational leader and follower behavior. The course highlights three areas for leaders: managing oneself, managing others and managing work. The comparison of traditional and contemporary leadership theories creating a theoretical basis will be connected to the practical experience. Special assessment tools and inventories will be used to identify the potential and strengths of each of the participants. Beyond a set of tools and techniques, this training experience is designed to make an emotional and lasting impact.

METHODOLOGY:
A number of tools will be used to facilitate the learning process of the participants:
• Lectures and handouts: The seminar will include short lectures on aspects and theories of leadership to effectively connect it to the practical experience. The participants will be get handouts, articles and suggestions for additional resources.
• Participatory activities: The seminar will incorporate a range of participatory activities that will provide the participants with hands-on skills and tools in leadership.
• Self-assessment tools and inventories: Special practical tools will be used to help participants to understand their leadership tendencies, motivation, behavior and it's impact on other people. It will equip the participants with tools to make effective choices and influence the outcomes of their interactions.

OBJECTIVES:
Upon successful completion of this training, participants will be able:
• to identify own leadership potential and style (with strengths and weaknesses)
• to recognize fundamental leadership principles, essential leadership traits, skills and behaviors
• to get acquainted with traditional and contemporary leadership theories
• to realize the interrelation of leadership and management and importance of their balance
• to get practical tools and skills in better understanding and managing themselves and others
• to learn how to build effective leadership strategies based on followers expectations and behavior

SYLLABUS:
What is leadership?
Leadership: born or gained?
What leaders do?
Characteristics of legacy building leadership
Importance of leadership
Traditional and contemporary leadership theories
Short outline and comparison:
Action Centered leadership (Adair);
Transformational vs. Transactional leadership;
Servant leadership (Greenleaf);
Situational Leadership (Hersey and Blanchard);
Charismatic Leadership (Weber);
Trait theories; Managerial Grid model
Managing Oneself
Know yourself: Strength inventory, Meyers Briggs Type Indicator
Attitudes and qualities of leaders
Leadership styles
Identify your potential in leadership, strengths and weaknesses
Emotional intelligence
Leading Others
Leaders and followers: motivation, inspiration, persuasion, satisfaction and trust
Power and authority (Hagberg model)
Stress and Conflict management
Effective communication
Managing work
Vision and strategy , decision and responsibility
Role and functions of the leader
Manager vs. leader
Leadership – Management balance

SCHEDULE: February 4&5, 18:30-21:30

FEE: 12 000 AMD (VAT inclusive)
Students will receive 15% and AUA Alumni 10% discount.

NOTE: The language of the seminar is English.

REGISTRATION DEADLINES: February 4, 12:00

CERTIFICATE: Students will receive a Certificate of Attendance.

How To Register

Presentation of Financial Statements (IAS 1)

Trainer is Marina Ter-Sargsyan
Marina Ter-Sargsyan has been involved in public and private sectors for more than 9 years, working in Fund for Armenian Relief and "Ameriabank". She has worked as Finance Manager for more than 5 years and currently she is an Operations Manager in UNICEF, Armenia . She received a certificate in International Financial Reporting Program from ACCA and is currently a Part 3 student of ACCA professional stream. She has an Associate degree (ACMI) of Chartered Management Institute of UK. She is now a full member of Association of Accountants and Auditors in Armenia (AAAA).

TRAINING OUTLINE:
International Accounting Standards become a demanding issue in current business environment and to comply with them professionals working in business and management need to understand the basic principles of preparation and presentation of Financial statements.. This seminar is designed to provide/upgrade the knowledge and skills necessary for preparation and presentation of Financial Statements in accordance with IAS. It is intended for professionals who are involved in financial reporting, accountants, Internal Audit, finance and accounting students.

METHODOLOGY:
A number of tools will be used to facilitate the learning process of the participants: Lectures and handouts: The seminar will provide theoretical overview on the IAS 1, particularly understanding and applying standards in practice. The participants will get handouts, articles and suggestions for additional resources.
Experience Sharing: The design of the seminar will involve participants in a process sharing experience and applying standards in practice, as well as receiving practical advices on standard to be discussed.

OBJECTIVES:
On Completion of this program participants will be able to:
• to gain new and update existing knowledge on IAS1
• to understand Purposes of Financial Statement
• to become familiar with history, objective, structure of IASB
• to know objects and applications of standards IAS 1 and Components of financial reporting
• to understand Accuracy of reporting and accordance with IAS presentation of financial reporting
• identify whether particular standards apply to your company situation
• to apply accounting principles form the standard to the particular event/transaction
• to prepare notes disclosure for specific standards and relevant to the company circumstance
• to obtain key theoretical knowledge of IAS1 standard
• to understand the key disclosure requirements and how to in practice apply this knowledge through real life examples

SYLLABUS:
Framework for the preparation and presentation of Financial Statements
Presentation of Financial Statements (IAS 1)

DURATION: 6 hours

FEE: 15 000 AMD (VAT inclusive)

NOTE: The language of the seminar is English.

CERTIFICATE: Students will receive a Certificate of Attendance.

How To Register

Public Relations in Businesses

Trainer is Ruzanna Martirosyan
R. Martirosyan is a Chevening Scholar with a Masters Degree in Media and Communications, Political Communication from London University, Goldsmiths Institute, UK

Ruzanna Martirosyan is employed at HSBC Bank Armenia and is responsible for the Public Relations of the Bank. She has diverse professional background for about eight years with Armenian media outlets, working in television, governmental and international organizations, as well as NGOs. Ruzanna has also been working in Orran Benevolent Organization as Marketing and Fundraising Director. PA Consulting/USAID, Internews Media Support Organization/USAID, Kentron TV Company, American Red Cross Society, Emergency Management Administration under the Government of Armenia.

TRAINING OUTLINE:
The training is designed to provide the participants with comprehensive understanding of the role, tactics and strategies of Public Relations in corporate and business sectors. This training explores specifics of PR components and their practical use in various businesses as it is a strategic discipline with an increasing importance in the organizations. Extensive attention will be cast on Armenian and international PR practices.

OBJECTIVES:
Upon successful completion of the course, participant will be able to:
• practice and understand the skills and techniques applied in media relations of the businesses for positive publicity in all situations
• demonstrate understanding in building long and short–term Public Relations Strategies, campaign plans
• ensure proficiency and professional approach in the writing of press releases master speeches and TV interviews
• Understand and learn how to apply CSR and the most successful reputation management tools

SYLLABUS:
1. PR and its Principles
• Promotion and Publicity, Campaigning
• Maximising PR Opportunities and Free Coverage
2. Strategy Development; PR and Marketing
• Preparing PR Plan, Market Research
• Marketing and Advertising
3. Media Relations: Press Release, Tips for Interviews
• Building positive relations with media representatives
• Press Releases and Newsletters
• Mastering Interviews; Camera Work, Codes of the Lights, Colours and Gestures On Camera; What to Wear and How to Behave
4. Internal and external communication Management
• Training the Management
• Communication Management, Acting as Spokesperson
5. CSR and Reputation Management
• CSR (Corporate Social Responsibility), Community Concerns
• Awards, Sponsorships; Coverage for Charity Actions
• Crisis Handling and Prevention; Defensive Plan

DATE: September 15, 2008 (* the originally announced date, September 13, changed since according to the governemnet decree it is a working day)

DURATION / SCHEDULE: 5 hours (including lunch & coffee breaks) - from 12:00 to 17:00

FEE: 15 000 AMD (VAT inclusive)
Students will receive 30% and AUA Alumni 20% discount.

REQUIREMENTS: Participants should be fluent in English.

REGISTRATION DEADLINE: September 12, 16:00

CERTIFICATE: Students will receive a Certificate of Attendance.

How To Register

Project Fundraising and Grant Writing

TRAINING OUTLINE:
This training course is developed to teach project fundraising and grant writing to general audiences. The participants will increase their understanding key fundraising principles, funding methods and sources, financial aspects of fundraising and the grant writing process. The participants will learn hints and tips of winning proposals. The program is designed to equip participants with practical techniques and skills in addition to the compound theoretical background for becoming creative and successful fundraisers.

The project methodology includes lectures, classroom discussions and presentations, exercises and examples, case studies, and experience sharing. Handouts and printed materials will be provided during the course.

OBJECTIVES:
Upon successful completion of this training, the participants will be able to:
• Creatively research and identify the diverse sources for funding a project
• Increase their influences on decisions of donors, understanding their motivations and interest in funding their project
• Understand the logistical structure of grant proposals
• Independently develop a grant proposal, including the budget section
• Increase their financial skills and understanding
• Increase the impact and success of their projects through detailed planning
• Refer to the experience of American and European countries in fundraising as well as financial and legal implications
• And last, but not least the participants will learn to enjoy the fundraising process!

SYLLABUS:
oFunding Sources and Methods
- Origins of funding sources: own sources, public and government funding, types of private foundations, corporate funders and individual philanthropists
- Donor motivation theories and influences of funding sources
- Research and identification of prospective donors, research skills and analytical techniques
- Methods of fundraising (experiences from U.S. and Europe): sponsorship, individual donations, grants, special events, e-fundraising
- Diversity in fundraising
o Writing Effective Proposals and Budgets
- Logistical structure: cover letter needs assessments, goals and activities, methodology and timetable, evaluation, etc.
- The art of applications, dos and don’ts
- Preparing effective and realistic budgets
- Financial agreements
- Tax and legal implications in Armenia and international experiences
- Practical experience in writing applications
o Asking, Acknowledging, and Reporting
- Establishing personal links and building relationship with funders
- Recognition of supports, analyzing fundraising
- Reporting obligations
- Preparing activity and financial reports

DATE: December 21 & 22

DURATION: 6 hours

SCHEDULE: 18:00-21:00,

FEE: 12 000 AMD (VAT inclusive)

NOTE: The language of the training is English.

REGISTRATION DEADLINE: December 18, 16:00

CERTIFICATE: Students will receive a Certificate of Attendance.

How To Register

Brand Building and Web 2 Technologies

Trainer is Ruzanna Martirosyan
R. Martirosyan is a Chevening Scholar with a Masters Degree in Media and Communications, Political Communication from London University, Goldsmiths Institute, UK

Guest speaker is Gegham Vardanyan from Internews Media Support NGO.

TRAINING OUTLINE:
The training is designed to provide the participants with comprehensive understanding of the how recognizable brands are build in PR as well as to know Campaigns are Developed and what specifics and tactics are tailored to the campaign. This training also discusses all the innovative tactics in PR such as Web 2 technologies. PR tactics and their practical use in various businesses as it is a strategic discipline with an increasing importance in the organizations. Extensive attention will be cast on Armenian and international PR practices.

OBJECTIVES:
Upon successful completion of the course, participant will be able to:
• practice and understand the skills and techniques of building Brands in Corporate PR
• demonstrate understanding in types of the campaigns and its tools and specifics
• Learn all the new opportunities of Web 2 technologies as second generation PR and their potential in Armenia.

SYLLABUS:
1. Corporate PR and Brand Building
2. Campaigning—Types and Tactics
3. Web 2 Technologies as a New Tool of PR

DATE: September 20, 2008

FEE: 15 000 AMD (VAT inclusive)
Students will receive 30% and AUA Alumni 20% discount.

REQUIREMENTS: Participants should be fluent in English

REGISTRATION DEADLINE: September 19, 16:00

CERTIFICATE: Students will receive a Certificate of Attendance.

How To Register

Effective Conflict Management

Trainer is Lilit Simonyan
The course trainer is Lilit Simonyan, E. Muskie graduate program alumna with a Master’s degree in Public Administration from the University of Kansas . She has been involved in nonprofit sector for seven years, starting and managing a grassroots organization in Armenia , working at SPFA, United Way (USA) and Global Fund for Women (USA). She has worked with various donors and international organizations, such as European Commission National Agencies, DAI inc., International Youth Foundation, and U.S. Embassy. Lilit Simonyan has experience in both sides of fundraising – writing proposals and reviewing them. She evaluated grants for Global Fund for Women, and International Youth Foundation (USA).

TRAINING OUTLINE:
Conflict in its many forms is often inevitable and unavoidable in everyday life and at workplace. This seminar will provide participants with an understanding of the basic principles and characteristics of conflict as a concept. The seminar will enable the participants to identify their strengths and weaknesses in conflict management. The motivational assessment tool used in the program will provide a concept in recognizing the fundamental motivations in others and themselves, as a result greatly enhancing their ability to communicate more effectively and handle conflict more productively. The participants will learn practical tools and strategies on how to take proactive role and be effective in anticipating and addressing conflicts and bringing positive solutions to them.

METHODOLOGY:
A number of tools will be used to facilitate the learning process of the participants:
Lectures and handouts: Each session will provide compound theoretical overview on the aspects of conflict management. The participants will be get handouts, printed materials and suggestions for additional resources.
Participatory activities: The course will incorporate a range of participatory activities - class discussions and presentations, case studies and simulation games that will provide the participants with hands-on skills and tools in effective conflict management and analysis, principled negotiation and mediation.
Inventories : Practical tools and the self-assessment inventory with will help the participants to understand motivation, behavior and behavior's impact on other people. It will equip the participants with tools to make effective choices and influence the outcomes of their interactions. Experience Sharing: The design of the course will involve participants in a process of ongoing critical reflection, allowing them to link the course contents with their own experiences and apply conflict management techniques in their daily work.

OBJECTIVES:
Upon successful completion of this training, participants will be able to:
• to discuss and define the multiple understandings and assumptions of conflict
• to recognize the styles, methods and approaches of dealing with conflict
• to identify their own styles (with strengths and weaknesses) of addressing conflicts and evaluate their potential in effective conflict management
• to choose appropriate behaviors or change perceptions to prevent or resolve conflict
• to effectively communicate and behave during conflict in a manner that will achieve results satisfactory to both sides
• to become better at managing themselves and others when there is conflict
• to handle anger and emotion more professionally and deal with negative or aggressive behaviors more successfully

SYLLABUS:
Understanding Conflict
• Definition of Conflict
• Types of Conflict
Responding to Conflict
• Identifying your conflict management strengths
• Styles, methods and approaches of dealing with conflict
• Conflict management styles (Thomas Klimann Conflict Mode instrument )
• Individual personalities, traits, and dispositions
• Matching strategies to situations
• Emotions in conflict, emotional intelligence
Communication in Conflicts
• Effects of communication styles in conflicting situations
• Skills and techniques in dealing with conflict
• Perception, cognition and communication
Verbal and nonverbal behavior in conflict

DATE: February 6, 2010

SCHEDULE: 11:00 - 17:00

FEE: 12 000 AMD (VAT inclusive)
Students will receive 15% and AUA Alumni 10% discount.
.
NOTE: The seminar is in Armenian.

REGISTRATION DEADLINE: February 5, 12:00

CERTIFICATE: Students will receive a Certificate of Attendance.

How To Register

Creative Leadership

Trainer is Louise Aznavour (www.stayingupbeat.com)
Dr. Louise Aznavour is a creativity consultant, communications facilitator, and a stress management advisor. Business people and others from all walks of life contact Dr. Aznavour for Leadership Skills, Presentation Skills, Negotiation Skills, Team Building, Anger Management, Burnout Prevention.
Transcending boundaries, Dr. Aznavour is equally at home being invited to universities, corporations, hospitals, synagogues, churches and community centers. She gives conferences and offers workshops in Canada and in Europe, meanwhile maintaining a private practice in Montreal, Canada. Her seminars encourage participants to build a successful style at work, at home and in day-to-day living. As a seasoned Clinical Psychologist and as a Creativity Consultant her bag of tricks includes 20 years of workshop ideas and practical techniques coming from the fields of Clinical and Industrial Psychology, Creativity and Innovation Training as well as her observations from travels to foreign lands.

TRAINING OUTLINE:
CREATIVE LEADERSHIP BOOT CAMP is a one-day master class putting together best practices using presentations and lively discussions in a light hearted atmosphere filled with passion and synergy. Get your creative juices flowing and energize your mental muscles hands-on using the motto

TEAM = Together Everyone Achieves More

OBJECTIVES:
This training will help you to:
• Create a positive company culture
• Inspire and engage teams
• Help good workers to get better
• Think innovatively

SYLLABUS:
Effective Business Communication
• Leadership - Team Building - Empowerment
• Conflict Management - Handling Feedback Efficiently
• Developing a Solution Minded approach to Problems
• Motivating Teams - Striving for Excellence
• Negotiation - The Art of Persuasion

Creativity and Innovation in Global Economies
• Creativity and Innovation - moving force for Entrepreneurship
• How to Think Globally – and – Impact Locally
• Stress Management - Flow - Resilience
• Opening Your Mind to Possibilities

DATE: September 27, 2008

FEE: 20 000 AMD (VAT inclusive)

REQUIREMENTS: Participants should be fluent in English

REGISTRATION DEADLINE: September 25, 16:00

How To Register

Leadership for Exceptional Performance

TRAINING OUTLINE:
This seminar introduces key principles and practical techniques to enable participants to become effective and dynamic leaders. The seminar provides opportunities for practice of leadership skills and processes that lead to exceptional performance of individuals and organizations. Participants will create tools to monitor their own professional development in the areas of leadership and organizational processes.

OBJECTIVES:
• Learn the difference between management and leadership
• Identify essential leadership traits, skills and behaviors
• Understand leadership styles and their impact on people
• Practice collaboration
• Gain exposure to processes that enable an organization to thrive and endure.
• Learn about your own leadership style
• Acquire tools to improve your leadership skills

SYLLABUS:
Part I: Fundamentals of Leadership
-Managers Vs Leaders.
-Leadership Styles Quiz – find out your own leadership style
-Situational Leadership Model
Transactional – Transformational – Charismatic Leader
-How to Improve Your Leadership Skills
-Understanding Leadership Traits:
• Traits to Develop
• Traits to Avoid
-Drive to Achieve Objectives - Leadership Wheel Quiz
Part II: Processes of Exceptional Companies
Case studies of exceptional companies and their leaders
-Distinguish myths from realities regarding habits of exceptional companies
-Examine distinctions between successful and exceptional organizations
-Align professional development goals with Lessons Learned
-Design self-assessment tools for building a visionary organization

DATE: October 4, 2008

DURATION / SCHEDULE: 6 hours (including lunch & coffee breaks) - from 11:00 to 17:00

FEE: 25 000 AMD (VAT inclusive)
Students will receive 30% and AUA Alumni 20% discount.

REQUIREMENTS: Participants should be fluent in English.

REGISTRATION DEADLINE: October 2, 16:00

CERTIFICATE: Students will receive a Certificate of Attendance.

PRESENTERS:

Molly Freeman, PhD
Molly Freeman, PhD, resides in Berkeley, CA and Yerevan. Dr. Freeman uses Complex Systems Analysis to study organizational behavior and technology integration in education. She conducts research and has prepared teachers to integrate technology with curricula in the US and abroad. Her reviews of educational technology research are available at http://caret.iste.org Dr. Freeman is particularly interested in the implications of Complex Systems Analysis and digital technologies for cultural continuity and change in the evolution of civil society. Dr. Freeman has a BA in Sociology from the University of California, Riverside, completed PhD qualifying exams in Sociology at UC Davis and a post-graduate Fellowship in Adult Development and Aging at UC San Francisco. Dr. Freeman received her PhD in Complex Systems and Distance Learning from the Union Institute and University. Dr. Freeman served as the Chair of the Division of Human Development and Education at Holy Names University and has taught undergraduate and graduate students in a number of universities.

Ruzanna Ohanjanian, Ph.D.
Consultant, Educator and Executive/Corporate Coach
www.managementsolutionsdirect.com
Dr. Ruzanna Ohanjanian has completed her Post-Doctoral Studies at the University of California, San Francisco Medical Center and is a California licensed Clinical Psychologist. She has over twenty years of extensive clinical, educational, executive coaching and corporate consulting experience. The areas of her expertise include Emotional Intelligence, Communication, Business Management, Leadership, Conflict Resolution, Negotiations, Crisis Intervention, etc. The list of companies she has worked with includes Microsoft Corporation, TSK America, Palo Alto Medical Foundation, Paramount Great America, Ponte Solutions, Vestion Technologies (a subdivision of Ford), Alaska Airlines, etc. After the tragedy of 9-11, she was one of the California clinicians privileged to be providing assistance for a live hotline at the KGO TV studio for San Francisco Bay Area.

How To Register

Communication for Exceptional Performance

TRAINING OUTLINE:
Communication skills are essential for success in all aspects of life. Human communication happens on many channels simultaneously - It's not what we say, but mostly how we say it. This seminar will provide communication and leadership skills for enhanced individual and organizational performance. Participants will gain knowledge and skills through self-assessment, practice, and will be provided with tools for continuing development of effective communication.

OBJECTIVES:
Upon successful completion of this training, you will be able to:
• Identify interactive aspects of human communication
• Recognize Verbal - Non Verbal – Extra Verbal Communication Channels
• Learn Principals for Positive Communication
• Learn How to deliver constructive feedback and how to politely disagree
• Assess effectiveness of your own communication style
• Explore attitudes and practices required to work effectively in organizations that recognize and take advantage of opportunities in change

SYLLABUS:
Part I Communication Fundamentals
o Interactive aspects of human communication
o Verbal _Non-Verbal _Extra-Verbal aspects of communication
(body language, emotions, mirroring, and more…)
o Essentials of NLP, Transactional analysis and Emotional Intelligence in Communication
o Five Basic Steps to Reflective Listening
o Assertiveness skills and how to Disagree politely
o Three Principles Of Collaboration
o Communication Quiz – learn about your style

PART II Communication Skills for Change
o Collaborate and learn with others
o Communication, Relationships, Adaptability
o Practice teamwork
o Align individual goals with specific skills
o Create self-assessment tool for daily use
o Prepare for long term process of professional development and organizational change

DATE: October 11, 2008

DURATION / SCHEDULE: 6 hours (including lunch & coffee breaks) - from 11:00 to 17:00

FEE: 25 000 AMD (VAT inclusive)
Students will receive 30% and AUA Alumni 20% discount.

REQUIREMENTS: Participants should be fluent in English.

REGISTRATION DEADLINE: October 9, 16:00

CERTIFICATE: Students will receive a Certificate of Attendance.

Customer Relationship Management Based on SugarCRM

Trainer is Albert Poghosyan (www.poghosyan.org)

TRAINING OUTLINE:
Customers are the core requirement for any business, hence it is essential to foster and maintain effective customer relationship. This training takes a refreshing look at the key requirements for a CRM process that integrates your organization with those of your customers’. You will learn how to introduce and implement successful customer relationship management program in your organization and reap enormous benefits as a result.

SYLLABUS:
o Understanding What is Customer Relationship Management
- Focus on relationships
- How does CRM impact organizations? Why does the organization need CRM?

o Identifying Your Customers
- Internal customers, external customers; why do we need customers?
- Customer expectations
- Integrating the customer
- Generating a customer focused solution

o Managing Relations with Customers
- Why manage customers? Customer value; Hierarchy of service
- Information versus knowledge; Customer and culture

o Measuring CRM
- Characteristics of excellent CRM, measuring customer service
- Problems in CRM,
- Process analysis in CRM

o Standards and Continuous Improvement in CRM
o CRM as a Business Process
o CRM, Communication and People

TARGET AUDIENCE:
Professionals and managers who wish to use CRM in establishing effective communication with their customers.

DURATION / SCHEDULE: 6 hours (including lunch & coffee breaks) - from 12:00 to 18:00

FEE: 14 000 AMD (VAT inclusive)
Students will receive 30% and AUA Alumni 20% discount.

REQUIREMENTS: Participants should be fluent in English.

REGISTRATION DEADLINE: May 8, 16:00

CERTIFICATE: Students will receive a Certificate of Attendance.

How To Register

Building an eBay Business

Trainer is Albert Poghosyan (www.poghosyan.org)

TRAINING OUTLINE:
Have you ever thought about setting up a business online? No!? Then where have you been for the last five or ten years? Online business is a new dream, encompassing all the usual ideas of independence, freedom, and wealth. Internet-based businesses do bring all these “merits” to their owners, but only to knowledgeable and experienced ones. That’s where our training comes to help. You may stumble around on the Internet for months or years, and never quite get anywhere. The difference between those who stumble and those who leap into online success is Knowledge. You can’t succeed unless you do the right things, and while some very successful online businesses have been built by people, who serendipitously stumbled onto the right formula, why leave such an important factor to chance? This training describes the basic principles, ideas, and tools that will help you to succeed on eBay – the world’s most important marketplace.

SYLLABUS:
o How Your Business Fits Online
o Creating Your eBay Presence
o Preparing to Sell
o Planning Your Shipping
o Listing Your Items Effectively
o Monitoring, Modifying, and Managing Sales
o Payment, Shipping, and Feedback
o Automating and Scaling
o Opening an eBay Store
o Marketing, Keywords, and Promotions
o Power Selling, Consignment Selling, and Analyzing Your Business

TARGET AUDIENCE:
Anyone interested in understanding how eBay works and can potentially be used in establishing an online business.

DURATION / SCHEDULE: 6 hours (including lunch & coffee breaks) - from 11:00 to 17:00

FEE: 12 000 AMD (VAT inclusive)
Students will receive 30% and AUA Alumni 20% discount.

REQUIREMENTS: Participants should be fluent in English.

REGISTRATION DEADLINE: May 29, 16:00

CERTIFICATE: Students will receive a Certificate of Attendance.

How To Register

Project Risk Management

Trainer is Albert Poghosyan (www.poghosyan.org)

TRAINING OUTLINE:
To remain competitive, project managers should critically define their approaches to managing risks. They cannot afford setting up contingencies or control measures for every conceivable risk. Rather, they must determine proportionate expenditure to managing risk. This training introduces widely accepted risk assessment, management, and control practices using tools and techniques. The methods described are 100% compliant with the Project Management Institute’s (PMI’s®) current Project Management Body of Knowledge (PMBOK®).

OBJECTIVES:
Upon completion of this training, the participants will be able to demonstrate:
• In-depth understanding of the types of risks that threaten projects at each stage of development
• Knowledge of strategies used by highly successful project managers to recognize risks, assess probabilities and potential impacts, and take steps to respond to project risks
• Skills in using proven risk identification and analysis tools to identify, analyze, rank, and quantify risk on various types of projects
• Insight into the statistical theory and analytical tools which are the foundation for probability estimations used to analyze and plan for managing project risk

SYLLABUS:
o Course Introduction
o Introduction to Risk Management
o Risk Management Planning
o Risk Identification
o Qualitative Risk Analysis
o Quantitative Risk Analysis
o Risk Response Planning
o Risk Monitoring and Control

TARGET AUDIENCE:
This training is primarily designed for project managers or project team members who require a better understanding of risk management in their projects. Individuals taking this training should have an understanding of project management to gain the best from it.

DURATION / SCHEDULE: 6 hours (including lunch & coffee breaks) - from 11:00 to 17:00

FEE: 13 000 AMD (VAT inclusive)
Students will receive 30% and AUA Alumni 20% discount.

REQUIREMENTS: Participants should be fluent in English.

REGISTRATION DEADLINE: June 5, 16:00

CERTIFICATE: Students will receive a Certificate of Attendance.

How To Register

How to Start Selling on Internet (Business Ideas for Everybody)

Trainer is Albert Poghosyan (www.poghosyan.org)

TRAINING OUTLINE:
The training is based on the new economical theory created by Chris Anderson. This brilliant and ground-breaking theory shows that the future of business does not lie on hits – the high-volume end of a traditional demand curve – but on what used to be regarded as misses – the endlessly long tail of that same curve. With the Internet transforming the world and offering infinite choices to the consumers, business models are being overturned and new truths are revealed about what consumers want and how they want to get it.
The world of Books has been transformed by Amazon; the record business has been transformed by iTunes and Kazaa. A similar transformation is coming to just about every industry imaginable. Wherever you look, modest sellers, niche products and quirky titles are becoming an immensely powerful cumulative force. This training will focus on the new economics of the Internet Age; showing where business is going and exploring the huge opportunities that exist for new producers, new e-tailers, and new tastemakers. It will help the participants to create practical ideas for new businesses which can penetrate into International Markets with non hit-based targets.

SYLLABUS:
o Intro
o Rise and Fall of Hit
o Short History of Long Tail
o Three Forces
o New Producers
o New Markets
o New Tastemakers
o Long Tail Economics
o Paradise of Choice
o Niche Culture
o Long Tail Rules

TARGET AUDIENCE
Anyone interested in developing his/her professional and managerial skills as well as exploring new opportunities for giving themselves and their companies a competitive edge in the marketplace.

DURATION / SCHEDULE: 5 hours (including lunch & coffee breaks) - from 12:00 to 17:00

MAXIMUM CLASS SIZE: 25

FEE: 10 000 AMD (VAT inclusive)
Students will receive 30% and AUA Alumni 20% discount.

REQUIREMENTS: Participants should be fluent in English.

REGISTRATION DEADLINE: June 12, 16:00

CERTIFICATE: Students will receive a Certificate of Attendance.

How To Register

Mind Maps for Business Advantage

Trainer is Albert Poghosyan (www.poghosyan.org)

TRAINING OUTLINE:
Today's rapidly growing information environment demands that we all save time, improve efficiency and think more creatively. As a result, more and more people are turning to Mind Mapping as an essential business tool in their intellectual armoury. The Mind Mapping training takes Tony Buzan's widely recognised technique for efficient thinking and learning, and shows you how to apply it and benefit from it in the business environment. Mind Mapping will enable you to think more creatively and ingeniously, plan more effectively, improve your memory and raise your effectiveness in the work place.

OBJECTIVES:
Upon successful completion of this training, the participants will be able to:
• Develop organisation skills - present information in an organised and easy to follow format, on one page, which is simple for others to read and add their own ideas
• Enhance creativity - promote free thought and become more creative
• Save time - Mind Maps can be adapted to almost any task and will improve efficiency
• Improve memory - the structure of a Mind Map makes it easier for you to remember more

SYLLABUS:
o Discovering how the structure and functions of the brain are mirrored by the design of a
Mind Map®
o Learning to learn - understanding how we learn new skills and how to overcome the fear of failure
o Learning how to Mind Map® - the basic techniques
o Practicing your Mind Mapping Skills with a range of note-making, note-taking and learning applications
o Applications of Mind Mapping for Business
-Planning and organising
-Preparing and delivering presentations
-Problem solving
-Option generation and decision making
-Note taking in meetings, workshops and more
-Staff assessment
-Enhancing creativity and learning skills

TARGET AUDIENCE:
Professionals and Managers, who have to work with large amounts of information, including:
- Managers and leaders in private and public sectors
- Professionals and technical experts
- Individuals preparing for exams and/or professional qualifications

DURATION / SCHEDULE: 5 hours (including lunch & coffee breaks) - from 12:00 to 17:00

FEE: 11 000 AMD (VAT inclusive)
Students will receive 30% and AUA Alumni 20% discount.

REQUIREMENTS: Participants should be fluent in English.

REGISTRATION DEADLINE: June 19, 16:00

CERTIFICATE: Students will receive a Certificate of Attendance.

How To Register

Advantages of Business Blogging and Blog Marketing

Trainer is Albert Poghosyan (www.poghosyan.org)

TRAINING OUTLINE:
John Battelle has well predicted that blogs will soon become a staple in the information diet of every serious businessperson thanks to their accelerated and efficient approach to acquiring and understanding the kind of information necessary to make business decisions.
The business world is undergoing profound changes, redefining marketing, PR, and customer communications.
If you company is not responsive enough to the new challenges, you may well forget about the success.

OBJECTIVES:
With an exclusive look inside Google, Disney, Yahoo, IBM, and other real-world examples, this training will show how your company can use blogs to:
• Extend company branding
• Create positive experiences with your customers/members
• Provide real feedback on your company and its products
• Transform the way your company does business
• Simplify a variety of project management tasks
• Impact the bottom line

SYLLABUS:
o Basics of Blogging
o The Power of Blogs
o How your organization can use blogs?
o Types of Blogs
o Dealing with Negativity
o Succeeding in Blogging
o Anatomy of a Blog
o Installing WordPress
o Finding Themes
o Basic Modification
o Posts in Detail
o RSS
o Podcasting
o Installing the Widget Plug-in

TARGET AUDIENCE:
Professionals and managers who wish to use power of blogging to bring transparency and success to their organizations.

DURATION / SCHEDULE: 5 hours (including lunch & coffee breaks) - from 12:00 to 17:00

FEE: 12 000 AMD (VAT inclusive)
Students will receive 30% and AUA Alumni 20% discount.

REQUIREMENTS: Participants should be fluent in English.

REGISTRATION DEADLINE: June 26, 16:00

CERTIFICATE: Students will receive a Certificate of Attendance.

How To Register

REGISTRATION:

Registration and Payment in Person: Participants could hand in their completed application form and a copy of their passport to the Extension Office. They will be asked to pay the tuition – in cash – at AUA Cashier's Office – 5th floor, room 59, opening hours from 10:00 to 16:00, Monday to Friday (13:00 to 13:45 closed for lunch). Application forms are available at the Extension Office reception desk, or can be downloaded from our website: application form.

Registration by e-mail and Payment by Bank Transfer: Alternatively, participants could
e-mail the following documents to the AUA Extension: A Completed application form, a copy (scan) of their passport and evidence of their payment by bank transfer to AUA HSBC Bank Account.

Participants could use any combination of the above two suggested methods of registration and payment to enroll in any one or more of these Training Sessions.

American University of Armenia Extension Program is Announcing New Weekend - Saturday - One-day Training Program

American University of Armenia Extension Program is Announcing
New Weekend - Saturday - One-day Training Program